PM Case Study: A step Tracker App – Fitness

Let’s assume the app name to be SSG.

Intro & Goal

SSG is an application that counts every step you take and reward based on the number of steps walked in a day. The features included in this application are; Rewards, Goals, Saves stats, a Step tracker, and more!

It’s high time to show your achievements, members can also add their friends and have fun collecting more rewards. 

The goal is to build a new feature that will drive “Walk with a friend to double your rewards”. 

For the fan of walking, you might be wondering how to earn double the rewards. Well, at this point in time, there is no way to double the rewards but with the new feature of “Walking with a friend,” the users will have a chance to double the rewards.

What is Walking with a Friend?

Walking with a friend is very simple, once you go through this process, you will get more credits than before. 

The first thing that you have to do is log into your account and then click on the “My Rewards” option on your dashboard. 

Once you click on that option, it will show all of your rewards that are eligible for bonus points. You can see them and then click on any of them and it will show how many points you will get when you walk with one friend or two friends. You can also see how many points other people have earned from walking with their friends as well as from walking alone.

Once you find someone who has already walked enough steps for getting bonus points, just click on him/her and start walking together until your rewards get doubled.

Who’s it for?

1. Product people – those building products that enjoy discovering, playing with, and learning from new, innovative products.  Also serves as a pulse on potential competing products
2. Shopaholics – always sourcing new deals and seeking signals to curate.
3. Everyday Tech Consumers – these are people that love to find new stuff.
4. Everyone – Whoever likes to walk and fan of fitness. 

How it works:

1) Join the Step Set Go App on your iPhone or Android device and create an account by providing an email address and password.

2) Create a profile by adding your name, address, phone number, and other details about yourself.

3) Walk with your friends or family members in real life to earn double the rewards!

Why build it?

1. It’s something we’d personally enjoy 
2. Early, initial traction from this feature will help gain more eyeballs on SSG. 
3. The community of walkers is on the rise.
4. Monetization opportunities in advertising and/or data
5. Tech-risk very low
6. Helps in increasing DAU, and MAU. 
7. Amplifies the vision of Step Set Go which is to Make fitness fun, social, and rewarding.

What is it? 

• See which routes are most popular by seeing the number of times people have walked them already. This lets you know which paths are safe for beginners or experienced confident walkers alike!
• Get notifications when someone takes a break from walking (or starts walking agStep Set Go is a simple app for walkers. It’s easy to use and works like other popular fitness apps like RunKeeper or Strava. You just start the app and let it track how far you walk each day, and when you’re done, it will show you how many steps you’ve taken that day.

The app should have a feature built in that help make it more fun:

• Track friends. This will let you know if someone needs help or is taking too long on their journey to get back into shape!

User Types

1. Non-Registered walkers – people that have not yet registered
2. Registered walkers – people that have registered and can track step counts
3. Contributors – registered users that can track, earn, & double rewards using this feature

Steps 

Each walk must contain:

1. Name – Name of the user added as a friend or a request by a friend to walk. 
2. Acceptance – Accept the request and start walking
3. Finish line – users need to mark it off as a finished walk together. 
4. Rewards– number of rewards to be distributed as per the step counts of both user and their friends. 
5. Shop – Buy multiple products from the SSG store using the rewards. 

Brainstormed Ideas

1. Guide and Structure Comments – preface comments with structure (e.g. “this product is similar to…”, “this product is awesome because…”)  Facebook’s “I’m walking…”, “I’m eating…”
2. Related Links – press, blog posts, etc
3. Editors Picks – “starring” editorial picks
4. Walking Groups – people can create groups, similar to subreddits

Competitors & Product Inspiration

1. Strava
2. RunKeeper

Mockups

• Index View

• Detail View

Tech Notes

Models

• User
  • id
  • name
  • username
  • image
  • daily_email?
• Walk
  • user_id
  • user_id2

Go to Market

1. Engage/Recruit Influencers – make them feel part of the product’s success and design
   1. Ask for direct product feedback
   2. Feedback on the new feature
2. Invite Contributors Before Public Launch – ensure content is populated

IMPACT Metrics

The success of SSG relies on effective step loops and re-engagement with the tracking of user’s steps. 

So the KPI of this feature should be the following: 

• DAU
• MAU
• Number of “steps w/ friends” per user

Future Ideas

1. Notification Feed – notifications of new social activity (comments, like, etc.)
2. Tweet to Post – the ability to tweet at SSG to submit new posts
3. Social Medias – Adding more social profiles to SSG profile.